Using Facebook and Twitter for Your Business - AboutUs Wiki Page: "Many business owners are adding Facebook and Twitter to their marketing toolkits because they are free, reasonably easy to learn, and don't require much time. They can be simple and effective ways to promote your business, engage your current customers and win new ones.
Social media marketing is also growing fast, as more people from all walks of life jump into social networks. Facebook is the second most-visited site on the web, with a member count that's higher than the population of the United States.
Twitter, initially popular among tech-savvy professionals, is also growing rapidly. According to a February 2010 study, 41 percent of Americans use Facebook regularly, and 7 percent use Twitter.
For the owner of a small business, Facebook and Twitter can be powerful. Each offers a place where you can build a fan base and communicate directly with your fans -- and, by the way, anyone else who's looking at your postings."
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