Business Blog 101 - AboutUs Wiki Page: "Think of a weblog as an alternative vehicle for conveying information, apart from your website. You could consider creating a blog if you are:
* A business owner looking to expand your company's web presence and reach more potential customers
* A marketing strategist seeking another way to promote your clients on the web
* A community manager interacting with the people who've gathered around your brand or cause
A weblog is easy to update and easy to read. Blogging software such as WordPress or MovableType makes it a snap for an author to create and manage content, and to update the blog frequently -- even multiple times a day -- without any help from a webmaster."
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