SEO Seen as one of "Four Cutting Edge Jobs"
August 3, 2006 Comments
It's news that anyone already in the industry could have told you...search engine marketing is a hot industry. The potential for a skilled search engine optimization specialist is almost endless. There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels. It seems that with those things in mind, SEO has finally caught the attention of some more mainstream staffing firms. Andy Bealpoints to an article over at MSN Careers from Robert Half International Inc. staffing firm that includes SEO as one of "Four Jobs on the Cutting Edge."
From the article:
Search Engine Optimizer
Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites. Courses and certifications in this specialty are being offered by an increasing number of organizations; however, consensus on the value of these programs does not yet exist.
You are viewing a summary page in the Search Engine Guide archives.
Please visit our home page for the latest articles about landing more customers through search marketing and social media marketing.
Why LinkedIn is One Social Network I Couldn't Work Without
The Easiest Links You'll Ever Get for Your Link Building Campaign
New SEO Practices for a Google Caffeine World
Website Sales Slow? It's Time for the Mom Test
Optimizing Your Business Listing for Local Search Supremacy
SEO 101: Everything You Need to Know About SEO
The Best Damn Web Marketing Checklist, Period!
Four (ok twelve) Reasons to Build a Social Media Strategy for 2010
How a Google Penalty Can Make Your Site Stronger
How a Little Blogging Can Make a Big Difference for the Small Business
The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket
Take Your SEO from Trash to Cash
61 Pre-SEO Campaign Questions You Need To Answer
Does Your Small Business Think Local?
7 Steps to Improving Conversion Rates
Should You Hire An SEO Who Cold Calls You?
Deciding What to Ignore in Internet Marketing
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)